The pricing elephant in the room [RADvent Calendar Door 6]

Behind RADvent Door Numbero 6 comes the simplest tip ever.

Put your prices up by 10%. 

What are you waiting for? Put your prices up by 10%.

None of us is charging as much as we could be charging. None of us.

Let me tell you something: price is elastic.

Most of the time, we do not make buying decisions on price alone. Think about it: do you go for the cheapest shoes every time? The cheapest haircut?

Even the cheapest petrol or insurance?

The answer is no.

Apart from a very few total Scrooges, nobody drives miles out of their way to find the cheapest petrol. You go for the convenient one.

Nobody buys the cheapest insurance just because it’s the cheapest — it has to cover you for what you need, too.

Nobody buys the cheapest shoes if they’re looking for an outfit for a date.

Nobody buys the cheapest haircut — you want to come out of the salon looking and feeling good.

So if you and your products and services make people feel good, your price isn’t the most important thing.

If you have loyal customers who love what you do, they will not begrudge you a 10% price increase. In fact, most of them won’t even notice.

And if you’re not putting your prices up fairly regularly, you are de facto taking a price cut. Because your costs will always go up. If your prices don’t, you lose.

That’s just one of the things I help you to do in the Superheroes: get the confidence to deliver more value, more fun, be more interesting… and put your prices up.

I show you how to arrange your business so you’re incomparable to anyone else, and that makes your prices largely irrelevant.

You might think your industry is different… you’re wrong. Dead wrong.

Grab a copy of my book and find out why:

Buy My Book

About the Author

Vicky Fraser

Please do share any articles from this site in part or in full — as long as you leave all links intact, give credit to the author, and include a link to this website and the following bio. Vicky is a gin-quaffing, pole-dancing, trapeze-swinging copywriter who writes about the perils and joys of writing, velociraptor training, and running a small business. She writes this stuff on her websites vickyfraser.com and cookiesforbreakfast.co.uk. She’s the author of one book (with two more in utero) and teaches small business owners how to write copy that sells, and how to be more fecking interesting. You can follow her on FacebookInstagramTwitterPinterest, and LinkedIn.

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